Moving Targets Branding


I designed the visual identity for Moving Targets, an annual symposium for Computational Data-Driven Drug Development. The challenge was to distill the intersection of biotechnology and computational research into a single, cohesive logo.


It’s a space where DNA research meets code, so I spent a lot of time exploring how those two worlds could visually speak to each other. After multiple iterations with the client, they opted to to blend multiple concepts to create a logo that didn’t lean too literally in either direction.










The logo being showcased at the event.



Illustration


A wallpaper design inspired by the movement and elegance of big cats — bringing animation into print.



Pandemic-era poster challenging vaccine misinformation.



A not-so-classical Indian dancer.